Privacy Policy

Effective Date: September 29, 2026

MJAM Global LLC, doing business as EZsalt (“EZsalt,” “we,” “us,” or “our”), provides software, mobile applications, connected sensor technology, and related services, including EZsaltGo (collectively, the “Services”).

We take the privacy and security of customer information seriously. This Privacy Policy explains what information may be collected through the Services, how that information is used and protected, and the rights and choices available to businesses and individuals who use our Services.

A core principle of our platform is simple:

Businesses that use EZsalt to manage their customers retain control of their customer data. EZsalt provides the technology used to host, process, and manage that data. We do not sell customer data.

1. Our Role as a Technology Platform

EZsalt provides a software platform used by plumbing, HVAC, water-treatment, salt-delivery, home-service, and other businesses (“Dealers”) to manage customer accounts, connected sensors, memberships, recurring services, orders, communications, and related business activities.

When a Dealer places or maintains information about its customers within EZsalt:

• The Dealer retains ownership and control of its customer data.

• EZsalt hosts and processes that data to provide the Services to the Dealer.

• EZsalt does not acquire ownership of the Dealer's customer list or customer relationships.

• EZsalt does not sell, rent, or commercially distribute Dealer customer data to third parties.

• EZsalt does not use Dealer customer lists to independently market unrelated products or services to those customers.

• Dealers may access and export their customer data at any time, subject to the functionality available within the Services.

• Dealers may delete customer records and other data under their control, subject to applicable legal, contractual, security, backup, and record-retention requirements.

If a Dealer deletes a customer's account or terminates the customer's access to a Dealer-provided application or service, that customer may lose access to the account, sensor information, service history, membership information, or other functionality associated with that Dealer.

Where EZsalt provides services directly to a consumer rather than on behalf of a Dealer, EZsalt may act as the business responsible for that consumer relationship and data.

2. Information We May Process

Depending on how a Dealer or individual uses the Services, we may process the following categories of information.

Customer and Account Information

This may include:

• First and last name

• Email address

• Telephone number

• Billing or service address

• Account identifiers

• Dealer or company affiliation

• Account status and preferences

• Communication preferences

Sensor and Connected-Device Information

For customers using EZsalt connected devices, we may process information such as:

• Sensor identification information

• Salt-level readings

• Current and historical sensor readings

• Sensor status

• Connectivity status

• Tank configuration and measurement information

• Alert settings

• Low-salt events

• Sensor activity and operational history

• Other telemetry necessary to operate, troubleshoot, or improve connected-device functionality

Order and Service Information

We may process information related to a customer's relationship with a Dealer, including:

• Current and past orders

• Product quantities

• Delivery history

• Scheduled deliveries

• Missed or completed deliveries

• Service appointments

• Service schedules

• Recurring maintenance schedules

• Membership or subscription information

• Products and services associated with an account

• Customer requests

• Referral information

• Related transaction and account history

Communications

The Services may maintain records associated with communications necessary to operate the platform, including:

• Email notifications

• SMS or text-message notifications

• In-app notifications

• Service reminders

• Order notifications

• Sensor alerts

• Communication preferences

• Delivery or service confirmations

• Support communications

• Notification and communication logs

Support Information

When a Dealer or customer contacts us for support, we may receive information necessary to diagnose and resolve the issue, such as account information, sensor identifiers, app version, device type, operating system, error messages, screenshots, installation photographs, sensor readings, or similar troubleshooting information.

We do not need or intentionally request customer Wi-Fi passwords for support diagnostics.

Technical and Usage Information

When someone accesses our websites, applications, or Services, we may automatically receive certain technical information, which may include:

• IP address

• Browser type

• Device type

• Operating system

• App version

• Login or access information

• Diagnostic information

• System logs

• Usage activity

• Error and performance information

We may also use cookies and similar technologies on our websites to maintain sessions, remember preferences, understand website usage, improve performance, and provide necessary website functionality.

3. Payment Information

EZsalt and Dealers may use third-party payment processors, including Stripe, to process credit-card and other electronic payments.

EZsalt does not store or have access to a customer's full payment-card number, card security code, or complete payment credentials.

Payment-card credentials are collected and maintained by the applicable third-party payment processor in accordance with that provider's own security and privacy practices.

EZsalt may receive limited information from a payment processor that is necessary to operate the Services, such as:

• Whether a transaction was successful

• Transaction identifiers

• Subscription status

• Payment status

• Refund information

• Limited identifying information about the payment method when provided by the processor

Use of a third-party payment processor may also be subject to that processor's privacy policy and terms.

4. Dealer Ownership and Control of Customer Data

As between EZsalt and a Dealer, the Dealer retains its rights in the customer information and business data that it provides to or manages through the Services (“Dealer Customer Data”).

Dealers determine which customers they place within the platform and how they use the platform in their relationship with those customers.

Subject to applicable law and the Dealer's agreement with EZsalt, Dealers may:

• View their customer information

• Update customer information

• Export their customer information

• Manage customer accounts

• Manage sensors associated with their customers

• Manage service schedules and memberships

• Manage notification preferences

• Delete customer information

• Terminate customer access to Dealer-provided services

EZsalt processes Dealer Customer Data primarily for the purpose of providing, maintaining, securing, supporting, and improving the Services requested by the Dealer.

A Dealer is responsible for ensuring that it has the appropriate authority, notices, permissions, and lawful basis necessary to provide customer information to EZsalt and to use that information through the Services.

5. How We Use Information

We may use information processed through the Services to:

• Create and maintain accounts

• Provide the EZsalt and EZsaltGo platforms

• Operate connected sensors

• Display sensor readings and alerts

• Process and manage orders

• Manage subscriptions and memberships

• Manage recurring service schedules

• Facilitate Dealer-provided services

• Send operational and service-related notifications

• Provide customer and technical support

• Authenticate users and protect accounts

• Prevent fraud, abuse, and unauthorized access

• Monitor system health and performance

• Diagnose technical problems

• Maintain records of transactions and platform activity

• Process payments through third-party payment providers

• Improve the reliability, functionality, security, and usability of our Services

• Comply with applicable legal obligations

• Enforce our agreements and protect the rights of EZsalt, Dealers, customers, and others

We may also create aggregated or de-identified information for analytics, security, product development, operational planning, and improvement of the Services, provided that such information is not reasonably capable of identifying an individual.

6. We Do Not Sell Customer Data

EZsalt does not sell Dealer Customer Data or personal information to data brokers, advertisers, marketers, or other third parties.

We do not rent Dealer customer lists.

We do not provide a Dealer's customer database to another Dealer.

We do not use a Dealer's customer database as an independent marketing list.

Where applicable privacy law defines terms such as “sell” or “share,” we do not sell Dealer Customer Data for monetary consideration or share Dealer Customer Data for cross-context behavioral advertising.

7. Service Providers and Subprocessors

Like most software companies, EZsalt relies on third-party providers to operate portions of its technology infrastructure.

These may include providers of:

• Cloud hosting and infrastructure

• Payment processing, including Stripe

• Email delivery

• Text-message delivery

• Customer relationship management

• Authentication

• Application monitoring

• Customer support

• Analytics

• Security

• Infrastructure and data storage

We provide these service providers only the information reasonably necessary for them to perform services on our behalf.

Where appropriate, service providers are subject to contractual, confidentiality, security, or data-protection obligations regarding information processed for EZsalt.

We may change service providers as our technology and business needs evolve.

8. Other Circumstances in Which Information May Be Disclosed

In addition to service providers, we may disclose information when reasonably necessary to:

• Comply with applicable law, regulation, subpoena, court order, or other valid legal process

• Respond to lawful requests from governmental authorities

• Investigate fraud, abuse, security incidents, or violations of our agreements

• Protect the rights, property, safety, or security of EZsalt, our Dealers, customers, employees, or others

• Establish, exercise, or defend legal claims

• Complete a merger, acquisition, financing, reorganization, sale of assets, or similar corporate transaction

If ownership or control of some or all of EZsalt changes, information associated with the Services may be transferred as part of that transaction, subject to applicable law and contractual obligations.

9. Data Security

We maintain administrative, technical, and organizational safeguards designed to protect information against unauthorized access, disclosure, alteration, loss, destruction, or misuse.

Depending on the system and type of information, these safeguards may include:

• Encryption

• Secure infrastructure

• Access controls

• Authentication controls

• Restricted employee access

• Monitoring and logging

• Backup systems

• Security procedures

• Vendor and service-provider controls

Access to personal information is limited to personnel and service providers that reasonably require access to perform their responsibilities.

However, no internet transmission, database, cloud system, or electronic storage method can be guaranteed to be completely secure. Accordingly, while we take reasonable measures to protect information, we cannot guarantee absolute security.

10. Data Export and Portability

Dealers maintain control of the customer data they place within EZsalt.

Dealers may export data from the platform using available export functionality. Depending on the applicable section of the platform, export options may include commonly used formats such as CSV or spreadsheet-compatible files.

If additional assistance is reasonably required to obtain Dealer Customer Data, the Dealer may contact EZsalt Support.

Our goal is not to hold a Dealer's customer database hostage. A Dealer should be able to retrieve the customer data it has entrusted to the platform.

11. Data Deletion

Dealers may delete customer information under their control using available platform functionality or by contacting EZsalt where assistance is required.

Deleting a customer's information may result in:

• Loss of access to the customer's account

• Loss of access to sensor history or connected functionality

• Loss of service or order history

• Cancellation or interruption of associated features

• Inability to provide certain Services

Deletion from an active account does not necessarily mean that every copy of information is instantaneously removed from every backup or archival system.

Information may remain for a limited period in system backups, security logs, transaction records, or other records where retention is reasonably necessary for security, fraud prevention, legal compliance, dispute resolution, accounting, enforcement of agreements, or similar legitimate purposes.

Residual backup copies are subject to our normal backup-retention and deletion processes.

12. Data Retention

We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, to provide the Services, to fulfill contractual obligations, or to satisfy legitimate legal, security, accounting, or operational requirements.

Retention periods may vary depending on:

• The type of information

• Whether an account remains active

• Dealer instructions

• Contractual obligations

• Security requirements

• Financial or transaction-record requirements

• Applicable law

When information is no longer reasonably required, we may delete, anonymize, or de-identify it.

13. Individual Privacy Rights

Depending on where an individual resides, applicable privacy law may provide rights relating to personal information, which may include the right to:

• Request access to personal information

• Request correction of inaccurate information

• Request deletion of personal information

• Request a portable copy of certain information

• Obtain information about categories of information being processed

• Object to or restrict certain processing

• Withdraw consent where processing is based on consent

• Appeal certain privacy-rights decisions where applicable

These rights are subject to applicable legal exceptions and verification requirements.

Customers of a Dealer

If your account is provided through a plumbing, HVAC, water-treatment, salt-delivery, or other company that uses EZsalt, that company generally controls your customer relationship.

You should normally direct requests regarding your customer account to that company.

Where EZsalt processes your information on behalf of that Dealer, we may forward your request to the Dealer or assist the Dealer in responding to the request.

Direct EZsalt Customers

If you have a direct relationship with EZsalt, you may submit a privacy request by contacting:

support@ezsalt.com

We may need to verify your identity before completing certain requests.

14. Dealer Responsibilities

Dealers using the Services are independently responsible for their own privacy practices and their relationships with their customers.

Each Dealer should provide any privacy notices required by applicable law and ensure that its collection, use, and disclosure of customer information through EZsalt is lawful.

EZsalt's Privacy Policy does not replace a Dealer's own privacy policy or other disclosures that may be required for the Dealer's business.

15. Communications

The Services may send transactional or operational communications relating to:

• Account activity

• Orders

• Deliveries

• Service schedules

• Memberships

• Sensor readings

• Low-salt alerts

• Device status

• Support

• Security

• Other features requested by a Dealer or customer

Certain communications are necessary to provide the Services and may not be considered marketing communications.

Where required by applicable law, marketing communications will include appropriate consent or opt-out mechanisms.

Message and data rates may apply to SMS communications.

16. Cookies and Website Technologies

Our websites may use cookies, local storage, and similar technologies to:

• Operate website functionality

• Maintain secure sessions

• Remember preferences

• Understand website usage

• Diagnose performance issues

• Improve our websites and Services

Users may be able to control certain cookies through browser settings. Disabling cookies may interfere with some website functionality.

17. International Users

EZsalt is based in the United States.

If information is provided from outside the United States, it may be transferred to, stored in, or processed in the United States or other countries in which our service providers operate.

Where applicable, we take steps designed to process personal information in accordance with applicable data-protection requirements.

Privacy rights and legal requirements vary by jurisdiction. Nothing in this Privacy Policy is intended to limit rights that cannot lawfully be limited.

18. State and Regional Privacy Laws

Depending on an individual's residence and the applicability of a particular law, additional rights may exist under state, federal, or international privacy laws.

EZsalt will respond to legally valid privacy requests as required by applicable law.

When EZsalt processes Dealer Customer Data solely on behalf of a Dealer, the Dealer may be the appropriate party responsible for responding to the individual's request, and EZsalt will reasonably assist the Dealer as required by applicable law or contract.

We will not discriminate against an individual for exercising a privacy right provided by applicable law.

19. Children's Privacy

The Services are not directed to children under 13 years of age, and we do not knowingly collect personal information directly from children under 13 through the Services.

If we learn that we have collected personal information from a child in violation of applicable law, we will take reasonable steps to delete it.

20. Account Security

Users are responsible for maintaining the confidentiality of their account credentials and for restricting unauthorized access to their accounts.

Users should promptly notify EZsalt if they believe an account has been accessed without authorization.

Dealers are responsible for managing access provided to their employees, contractors, technicians, administrators, and other authorized users.

21. Data Incidents

If we discover a security incident involving personal information, we will investigate the incident and take reasonable steps to contain, remediate, and document it.

Where notification is required by applicable law or contractual obligations, we will provide required notifications to affected parties, Dealers, regulators, or others as appropriate.

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time as our Services, technology, legal requirements, or business practices change.

When we make material changes, we will update the effective date at the top of this Privacy Policy and provide additional notice where required by law.

Continued use of the Services following an update is subject to the updated Privacy Policy, to the extent permitted by law.

23. Other Agreements

This Privacy Policy describes our general privacy practices.

Additional agreements between EZsalt and a Dealer, including service agreements, data-processing agreements, business associate or vendor agreements where applicable, or other written contracts, may establish additional requirements concerning information processed on behalf of that Dealer.

If a written agreement between EZsalt and a Dealer imposes additional data-protection obligations, those contractual obligations will apply according to the terms of that agreement.

24. Contact Us

Questions regarding this Privacy Policy, privacy rights, or EZsalt's handling of personal information may be directed to:

MJAM Global LLC DBA EZsalt
Herriman, Utah, USA
Email: support@ezsalt.com

Privacy requests should include enough information for us to understand the request and identify the relevant account. Please do not send passwords, full credit-card numbers, card security codes, or other unnecessary sensitive information by email.